Your asking rent against what the comp set actually nets.
QTR reads every comp listing and market survey each week, nets specials out to effective rent, and lines the result up against your floor plans. You see where you are priced over the market, where you have room and which comps just cut.
“Move in by Nov 15 and get 1 month free on a 12-month lease, plus $500 off the admin fee.”
A special is only worth what it takes off the rent.
Free rent lowers effective rent across the lease. Fee, deposit and move-in cost specials lower the cost of moving in, not the rent. QTR applies the same rule to every comp, every week.
From a listing to a pricing decision.
Face rent, specials and effective rent, side by side.
Each comp shows its face rent, the special it is running and the effective rent after it, against your asking rent for the same unit type.
- Face rent and effective rent by unit type
- Spread to your asking rent
- Availability and leased percentage
- Comps without an active listing leave the medians
Every special read and valued the same way.
QTR reads the special’s wording, decides whether it touches rent, and values it across the lease term. The reasoning is shown with the number.
- Free months reduce effective rent across the lease
- Free weeks are valued as their share of a year’s rent
- “Up to” specials count at their maximum
- Fee, deposit and move-in cost specials leave rent unchanged
Add a comp from its listing link.
Paste a competing property’s listing link, review the units, rents and specials QTR found, then confirm it into the set. It refreshes weekly from then on.
- Review before anything is saved
- Address matching avoids duplicate comps
- Laundry, year built and unit counts are editable
- One comp can belong to several sets
Ask where you are priced over the market.
Your assistant reads the same comp table and can update the set when comp edits are allowed.
- Answers by unit type
- Explains each special
- Adds or removes comps on request
- Links to the comp set
One-bedrooms are $17 above the comp effective median of $1,578. Two comps started free-rent specials this week: Orrin Yards (6 weeks on 13 months) and Larkfield Commons (1 month on 12).
Questions owners ask
- How do I compare comps quoting weeks free, “up to” amounts and fee waivers?
- Net every offer to effective rent: free months spread over the lease term, free weeks valued as their share of a year’s rent, “up to” offers at their maximum, and fee or deposit specials left out of rent.
- How do I track competitor concessions weekly across a portfolio?
- Refresh each selected comp every week and keep the history. QTR reads each comp once even when it sits in several properties’ sets and keeps eight weeks of rent and concession history.
- Which source should decide whether a comp is running a special?
- The comp’s live listing. Specials shown only on a property website are often stale, so QTR counts a special only when the listing carries it.
Related pages
Spend your time buying deals. Automate your asset management.
QTR is invite-only and tuned for mid-market multifamily owners working out of legacy PM and accounting systems. Tell us about the portfolio and the reporting cadence. We will follow up with access and onboarding.